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The silhouette of the moment

In the nineties, skate culture took off and many skaters wore beat-up pairs of dunks they found in thrift stores. Nike noticed the demand and made the shoes available in a low-top silhouette, alongside introducing the Nike Dunk.

 

Jordan IV

Proving his preeminent athletic prowess and distinctive style, Jordan closed 1988/89 season with one of the game’s most notable plays. With 6 seconds left in the game 5 against Cleveland, MJ sinks “The Shot”, a dexterous, buzzer-beating move that continued to propel MJ along on his awe-inspring journey.

The Air Jordan IV was the first global market release of the franchise. Another first, the shoe appeared Spike Lee’s film “Do the Right Thing”, transcending the game of basketball to make a significant impact on pop culture. All eyes were on Jordan as he continued to rise!

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