More about the brand

Nike

Nike is a brand that is widely recognized in the sneaker industry. It has established its place as a reference brand for its quality products and innovative designs. The story of Nike's success can be attributed to the work of Bill Bowerman and Philip H. Knight. Their collaboration and dedication to the brand has led to its current standing in the industry. Nike is a brand that immediately evokes a sense of power and commitment, as well as a recognizable logo that stands out amongst thousands. In 1964, the sportswear and sports equipment market was largely dominated by German companies, prompting William J. "Bill" Bowerman and Philip H. Knight to come together to create a sports brand that could compete with the many European competitors. With Knight's background in accounting and running and Bowerman's role as coach of the Oregon athletics team, they set out to create a more affordable brand that would be accessible to athletes. The brand was initially named Blue Ribbon Sports, with Bowerman serving as a technical advisor who tested the products directly with athletes. In 1965, Jeff Johnson joined the team as a full-time sales representative and established the company's guiding principle: to be as close as possible to the athlete and their needs. Johnson also came up with the name Nike, inspired by the Greek goddess of victory and determination, Nikè. Nike and basketball have become inseparable in the public's eye, with basketball enthusiasts and athletes alike recognizing the iconic status of Nike's Swoosh logo. Nike is a brand crafted by athletes, for athletes, which sets it apart from its major rivals like Adidas or Puma. The classic Swoosh logo is widely recognized as one of the most effective marketing and communication tools in history. It was designed by Carolyn Davidson, a graphic arts student, who was paid a modest sum of $35 for her work. Today, the success of the logo has generated billions of dollars for the company. The Vergule brand has been instrumental in the creation of some of the most iconic sneaker silhouettes of all time, including the Air Force, React Element, and Air Max models. Despite its illustrious history, the brand has continued to innovate and evolve, consistently delivering new designs that delight sneaker enthusiasts around the world. The collaboration between Nike and several notable figures, including Michael Jordan, Travis Scott, Off White, and Sacai, has reached iconic status. Undoubtedly, Nike is one of the most influential and popular companies of our time. The renowned Swoosh brand has become a symbol of creativity and performance, largely due to its talented and influential ambassadors. Among them is the world-famous rapper, Travis Scott, a Houston native who has collaborated with Nike to put his own spin on iconic models such as the Nike Air Force 1 and the Air Jordan 1. Nike's strength lies in the diversity of its muses, with artists of all mediums represented, including creators like Jacquemus, Sacai, and luxury house Tiffany. More than just a brand that offers sports equipment, Nike has become an entity that shapes the world of sports, sneakers, and luxury. By offering personalization programs with Nike By You and immersive experiences such as Paris We Air, the American giant places its consumers at the forefront of its values. Nike was the first to undertake such innovations and continues to do so to remain the leader in its sector. The advent of Air Jordan sneakers caused a stir in the world of athletic footwear. Their creator, Michael Jordan, was quickly dubbed "His Airness" due to the unprecedented success of his signature shoe line. 
In 1985, the Beaverton brand made a landmark decision to sign an exclusive contract with an up-and-coming rookie basketball player from the University of North Carolina: Michael Jordan. This historic partnership gave birth to the Air Jordan line, which is widely considered to be the greatest collaboration between a sportsman and an equipment supplier. To bring this partnership to life, Nike's teams enlisted the help of Peter Moore, an American footwear designer who had created the Nike Dunk that same year for the "Be True to Your School" pack. The Dunk was intended to be worn by players from the top college basketball teams such as Iowa, Syracuse, and Kentucky. The Air Jordan 1 High and Air Jordan 1 Low were then created, which stood out from the Dunk due to their higher and sharper silhouette, the "Wings" logo, and the capsule air cushioning in the sole that revolutionized comfort and support at the time. The original colors, such as Chicago, Bred, and Neutral Gray, were a massive hit and are now highly sought-after collector's items around the globe. The Air Jordan line was distinguished by the rhythm of its model releases: each NBA season saw a new Air Jordan model released at the beginning of the year. In 1986, Nike enlisted the services of Bruce Kilgore, who had previously designed the iconic Nike Air Force 1, to create the Air Jordan 2. This second signature model was crafted entirely in Italy and featured premium leather, giving it a luxurious feel. Unfortunately, the model was deemed too expensive for its time and did not resonate with consumers, becoming the least popular of all the Jordan models. Despite this setback, Michael Jordan's desire to leave Nike for another supplier was not deterred. However, Nike managed to change his mind by bringing in Tinker Hatfield, whose focus was on designing footwear that was both comfortable and high-quality, with the specific needs of Jordan and the Chicago Bulls in mind. This collaboration resulted in the creation of the Air Jordan 3 in 1987, which was a groundbreaking achievement in both aesthetic and technological aspects. The shoe featured a visible air bubble, much like the Air Max 1, an Elephant Print that adorned the upper, and the iconic Jumpman logo, which has since become synonymous with the brand. M.J's exceptional technical proficiency in basketball coupled with the title of All-Star Game MVP will undoubtedly lead to immense success. This success, in turn, could persuade "His Airness" to remain with Nike. This partnership marks the beginning of a long-lasting collaboration between Jordan and Hatfield, which continued with the creation of the Air Jordan 4. From the late 1980s to the early 2000s, the athlete's signature shoe designs continued to astound his supporters. Today, thanks to the retro trend, numerous past shoe designs have been updated, including the highly sought-after Air Jordan 1 Mid, as well as those created in partnership with artists such as Virgil Abloh for Off-White. The Nike Dunk and Dunk Low are two popular styles of sneakers that have gained a significant following over the years. These sneakers are known for their fashionable design and versatility, making them a popular choice for both athletic and casual wear. The Nike Dunk and Dunk Low are available in a wide variety of colors and styles, allowing individuals to customize their look to their liking. These sneakers have become a staple in the fashion industry and continue to be a go-to choice for many sneaker enthusiasts. During the early 1980s, the basketball shoe market was primarily dominated by Adidas and Converse. Adidas had exclusive contracts with legendary players such as Kareem Abdul-Jabbar, while Converse almost monopolized the market due to its All Star Chuck Taylor. It wasn't until 1985 that Nike, previously known for designing running shoes like the Waffle Trainer and the Cortez, decided to enter the scene. Nike enlisted footwear designer Peter Moore to create the Nike Dunk, named after the impressive move in which a player jumps high enough to tap the ball into the basket. The shoe was designed to support players from major basketball university teams, and an exclusive contract was signed with Iowa, Syracuse, St. John, Kentucky, Georgetown, Michigan, and UNLV. The Be True to Your School pack included seven pairs of Nike Dunk High. Over time, the Skateboard community has repurposed this model due to its flat sole and adhesive outsole, which allows for tricks to be executed without sacrificing durability. It has become an essential item for all skateboard enthusiasts due to its accessibility. A few years after its initial release, the Nike Dunk Low experienced a surge of popularity at the beginning of the 2000s. This was due to special edition releases by Nike SB in collaboration with Supreme and Jeff Staples. It wasn't until 2020 that the Dunk saw a resurgence through the efforts of popular and iconic entities such as Skate Like a Girl and artist Travis Scott. Air Max is a popular brand of athletic footwear that has gained a significant following over the years. The shoes are known for their sleek design, comfortable fit, and high-performance features. Air Max has become synonymous with the Nike brand, and it is often associated with professional athletes and sports enthusiasts. The shoes are available in a wide range of styles, colors, and sizes, making them a versatile choice for any occasion. Whether you are looking for running shoes, basketball shoes, or casual sneakers, Air Max has something for everyone. After finishing his degree in architecture at The University of Oregon in 1986, Tinker Hatfield was hired by Nike to design new shoe models. It was during a trip to Paris that Tinker found inspiration for the silhouette that would change the industry: the Air Max. The design of the George Pompidou Center, its color scheme, and its transparent tube facade became the primary inspirations for the iconic Air Max 1 OG White Red, which was released in 1987. The Air Max range evolved with the release of the Air Max 90 in 1990, which features the now-famous Infrared color scheme. Both models are currently the subject of popular collaborations with retailers such as Patta and Nike Off White.