The triumph of New Balance, a brand that is proudly American, is a story of success.

The rich history of the brand serves as a promise of both luxury and comfort.
The New Balance Arch Company, now known as New Balance, was established in Massachusetts in 1906, predating other popular sneaker brands like Adidas, Nike, and Puma. William J. Riley, a skilled cobbler, founded the brand with the intention of aiding individuals experiencing foot problems. Therefore, the brand's original focus was on designing shoes with orthopaedic soles that could provide improved support for the arch of the foot. The name "New Balance" was derived from studying chickens' feet, which have three support points that distribute weight and force evenly. Riley was inspired by this balance and used it to create his orthopaedic insoles.
The bespoke manufacturing techniques used for the popular orthopedic insoles naturally influenced the production of the brand's footwear. This is exemplified by the careful consideration given to the design of the insoles, and the various technological advancements incorporated into them. These advancements are aimed at ensuring maximum comfort for the wearer, with varying foot widths being offered according to the specific models of trainers. The materials used, such as authentic pigskin leather, are of the highest quality, and every pair of shoes is crafted by hand.


In the realm of running, there is a novel benchmark that has emerged.
After William Riley transferred ownership of his company to his daughter, the American enterprise took a completely different path. New Balance debuted its first line of running shoes, the New Balance Trackster, in 1961. This was the first high-performance shoe to offer several widths. The rise in popularity of running as a sport and its democratization in the 1960s presented the brand with a substantial marketing opportunity. New Balance began to carve out a niche in the sector and moved away from its previous focus on orthopedic insoles, although not entirely. The brand's release of the New Balance Trackster in multiple widths solidified its position as a specialist in footwear and comfort, a legacy attributed to William Riley's extensive knowledge of orthopedics.
Afterward, the popularity of the brand reached its zenith, largely because of the New York Marathon. This event introduced the brand to the world and almost all of the participants wore it on their feet.

The New Balance 9060 is a highly sought-after shoe model that has garnered attention within the athletic community. Its unique design features a combination of innovative materials that provide both comfort and durability during physical activity.


The New Balance 9060 is one of the latest shoe designs to come out of the creative teams at NB. It flawlessly combines style and performance in a single silhouette. The shoe's upper is typically made up of a combination of mesh and suede, but its uniqueness is in the futuristic design of its thick REVlite sole. Fans of the Boston-based brand have been enamored with the 9060, leading to notable collaborations with Bricks & Wood, Joe Freshgoods, and Bodega. Its straightforward style and dependable colorways make it versatile enough to wear for both athletic and everyday activities.


The New Balance 550 is a shoe that has gained a lot of popularity recently due to its unique design and comfortable fit. Its sleek and minimalist style is versatile and can be worn with a variety of outfits. The shoe is also lauded for its durability and ability to withstand wear and tear. New Balance 550 is a great choice for anyone looking for a stylish yet practical shoe.
When the New Balance 550 was first released in 1989, it boasted a sleek, supple leather upper with perforated mesh and a premium, sturdy rubber sole. Originally conceived for the basketball court, the shoe did not gain the same popularity as competing models such as the Air Jordan 4, which better suited the preferences of that time's players. However, it wasn't until the year 2020, with the collaboration between Aimé Léon Dore of Teddy Santis, that the retro shoe finally found its audience. With its accessibility, high quality, and comfort, the classic design proliferated in successful iterations like the Red and Green colors.

The New Balance 1906R is a highly sought-after sneaker in the world of athletics.

Originally crafted in 2009, the NB 1906 silhouette has made a comeback in 2022 in a refreshed version that complements one of the most fashionable shoe models today, the 2002R. The New Balance 1906R boasts a mesh foundation with leather accents and TPU inclusions that enhance its robustness. Its blend of retro and futuristic design sets it apart from all other shoes. This up-to-the-minute style is also a product of collaborations with GANNI, Aimé Leon Dore, thisisneverthat, and Auralee.

The New Balance 530 is a popular and highly regarded athletic shoe. Its reputation stems from its exceptional performance and comfort during athletic activities. The shoe's design features a sleek and modern appearance, with a variety of color options available. Additionally, the New Balance 530 is constructed with high-quality materials and is built to last, making it a favorite among athletes and casual wearers alike.

Since its debut in the 90s, the New Balance 530 has been a beloved classic in the New Balance lineup. Originally intended for use in running, it was recently revitalized with updated, more durable materials in 2015 to keep up with the latest sneaker trends. As a result, it remains one of the most recognizable and popular pairs in the brand's collection.

The New Balance 2002R is a highly sought-after shoe among sneaker enthusiasts. Its design is a perfect blend of both style and comfort, making it a top choice for those who are always on the go.
Initially launched in 2010, the New Balance 2002R was a select edition of sneakers that were produced solely in the United States. The target of the shoe was to combine the elements of luxury and running into one pair of shoes. However, it wasn't until 10 years following its inception that it became a global phenomenon. The 2002R Peace Be The Journey design, an offering by American designer Salehe Bembury, brought this model into the international market. The shoes were an instant hit among sneaker enthusiasts worldwide due to the quality of its materials, its comfort level, and affordable price. In 2021, the Boston-based manufacturer partnered with Chinese designer Yue Wu to create the Redefined Future pack, which is commonly known as the Protection Pack. This series introduced the Rain Cloud, Sea Salt, and Phantom colorways.

Collaborations that embody the brand's robust principles and beliefs.
New Balance has always been synonymous with comfort and performance, and this has been reflected in its long and storied history. The brand's core values of excellence, quality, and innovation have remained unchanged throughout the years. Today, New Balance is not only a favorite among athletes but also among streetwear enthusiasts. Drawing on its expertise in designing running shoes, the brand has made a successful foray into the sneaker market. This is in part due to New Balance's numerous sneaker collaborations, which have resulted in fresh and unique models that can hold their own against other major brands.